IDC raises annual world smartphone shipments forecast on GenAI optimism By Reuters
(Reuters) – Analysis agency IDC raised its forecast for full-year world smartphone shipments on Tuesday, citing robust development within the first half of the 12 months as client electronics demand recovers and synthetic intelligence options appeal to consumers.
IDC expects shipments to develop 5.8% to 1.23 billion items in 2024, up from its earlier forecast of 4% development to 1.21 billion items.
WHY IT’S IMPORTANT
In an unsure financial system the place price-conscious customers sometimes hesitate to make massive purchases, the forecast increase means that the brand new AI options may increase demand in key markets just like the U.S. and China, which is recovering after a chronic stoop.
KEY QUOTE
“Though GenAI smartphones are comparatively new out there, premium flagships will proceed to undertake GenAI options to assist separate them from the pack,” mentioned Anthony Scarsella, analysis director with IDC’s Worldwide Quarterly Cellular Telephone Tracker.
CONTEXT
Apple (NASDAQ:) is ready to carry its fall occasion on Sept. 9 at its headquarters in Cupertino, California, the place it’s anticipated to unveil new iPhones, because it appears to be like to reverse a world gross sales slowdown, significantly in China.
At its builders convention in June, Apple unveiled a collection of AI options for its working system underneath the identify “Apple Intelligence”.
Earlier this month, Alphabet (NASDAQ:)’s Google additionally introduced its new line of Pixel smartphones with deep AI integration.
BY THE NUMBERS
IDC predicts GenAI smartphones will surge 344%, capturing 18% of the market by the tip of 2024 as extra flagships undertake built-in generative AI options for each day use.
The agency tasks Apple’s iOS development trajectory to enhance in 2025 with 4% year-over-year development, because of Apple Intelligence.
