How the Bronx barbershop that Trump visited throughout the marketing campaign is reacting to his win

Latino voters often is the greatest story within the aftermath of the 2024 presidential election, with a big swing that helped carry Donald Trump again to the White Home.

Some within the Fortress Hill neighborhood of the Bronx mentioned Wednesday that his go to to an area barbershop weeks earlier than Election Day had an impression on voters, particularly Latino males.

Barbers and prospects at Knockout Barbershop recounted the high-profile marketing campaign cease in mid-October, calling it a pivotal second within the presidential race.

“We haven’t seen no Democrats come to my store, however Donald Trump did present up, determined to simply accept my invitation. We had Democrats and Republicans asking him questions,” mentioned Javiel Rodriguez.

Rodriguez’s son, who owns the barbershop, mentioned he thinks he “had a slight impression” on on the better-than-anticipated returns for Trump within the deep blue Bronx. The 33-year-old and his father mentioned the shock go to could have had an affect on some voters minds within the Bronx — his father included.

“Lots of people modified their minds. All these Democrat folks, they switched. I’m Democrat, I switched too,” mentioned Rodriguez.

David Miranda, a buyer on the barbershop, agreed with that notion, saying he too switched from voting Democrat to voting Republican for this election.

“Trump is an excellent businessman,” Luis Alfredo, who works on the barbershop, advised NBC New York in Spanish.

Those that had been current throughout Trump’s go to mentioned they appreciated his straight-talk and his message on points such because the economic system, safety and the migrant disaster.

“You ask him some query and he solutions you immediately, there’s little question about what’s he’s saying,” mentioned Rodriguez.

“I positively need the economic system to get higher. With migrants right here inflicting havoc, they shouldn’t be right here,” mentioned Javiel Rodriguez Jr.

Two states which might be usually thought-about secure states for Democrats, New York and New Jersey, oversaw a few of the greatest electoral shift because the 2020 presidential election. In New Jersey, 5 counties flipped from blue to purple whereas the Empire State shifted 11 factors in Republicans favor. NBC New York’s Adam Kuperstein experiences.

Trump’s message resonated with Latino voters throughout the nation. In 2020, Biden blew out Trump by 33 factors in that demographic, successful 65% to 32%; in 2024, Trump closed the hole to simply eight factors, getting 45% of the Latino vote to Kamala Harris‘ 53%.

It was the strongest GOP efficiency amongst Latinos in a presidential election since George W. Bush carried 44% in 2004.

The seismic nationwide shift was echoed within the Bronx. Biden dominated within the borough, incomes 68% of the vote when he ran for president. And whereas Harris nonetheless had a decisive win over Trump within the Bronx, President-elect Trump improved by 22 factors there.

Rodriguez Jr. and his prospects mentioned they didn’t just like the feedback made about Puerto Rico by a speaker at Trump’s Madison Sq. Backyard rally simply days earlier than Election Day, however they added that it didn’t impact their resolution.

“Put out a foul joke, it was unhealthy materials. Except for that, I needed to vote logically, not emotionally,” Rodriguez Jr. mentioned.

“Let’s clear up the mess, [the speaker] didn’t imply no hurt by that,” mentioned Miranda.