Erika Kirk & Turning Level USA’s ‘All-American Halftime Present’: Did Anybody Truly Watch?

Studying Time: 3 minutes

For the primary time in Tremendous Bowl historical past, the halftime present acquired extra press protection than the sport itself.

As you’ve seemingly heard by now, Unhealthy Bunny headlined the precise halftime present, and he crushed it.

However final 12 months, the preliminary announcement of his gig ignited a firestorm of mindless outrage.

In response to the baffling uproar, Erika Kirk and Turning Level USA introduced their very own halftime present, which aired on-line reverse Unhealthy Bunny’s.

Many MAGAsphere social media customers mentioned they had been planning to tune into the Turning Level present, which was be headlined by Child Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett.

“It’s true, Turning Level USA is thrilled to announce The All-American Halftime Present,” the group mentioned in an October 2025 X assertion, noting the live performance will have fun “religion, household, and freedom.”

The response was so robust that Erika vowed that her present would draw a “bigger viewers” than Unhealthy Bunny’s efficiency.

However was there ever any precise likelihood of that?

Brief reply: no. Lengthy reply: completely freakin’ not.

For starters, the parents at Turning Level didn’t do an ideal job of getting the phrase out, asserting their lineup lower than one week earlier than the massive recreation.

On high of that, the Tremendous Bowl is the most important tv broadcast of the 12 months by a big margin.

Mainly nothing can compete with it.

Erika and firm would’ve wanted tens of hundreds of thousands of individuals to interrupt their Tremendous Bowl events as a way to change channels or log in to YouTube.

In brief, the brand new Turning Level CEO over-promised — by so much.

“For us to have the ability to present an alternate that’s pro-America, that’s simply professional all the pieces, that that’s not the other of what they’re placing on the market, I don’t wish to go into particulars and bash that, as a result of there’s apparently an viewers that desires that,” Kirk mentioned throughout a current look on Fox Information’ The Story with Martha MacCallum (by way of Newsweek), including:

“However there’s a bigger viewers that desires ours. And so we’re going to make it very superb. I’m so excited.”

She’s proper that there was a bizarre diploma of shock surrounding the Unhealthy Bunny announcement — however she’s seemingly significantly overestimated the extent to which persons are keen to vary the channel in the midst of the Tremendous Bowl.

“What I’m feeling goes past myself,” Unhealthy Bunny posted on Instagram final 12 months, asserting his efficiency.

“It’s for individuals who got here earlier than me and ran numerous yards so I might are available and rating a landing … that is for my folks, my tradition and our historical past. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”

The artist — whose actual title is Benito Antonio Martínez Ocasio — poked enjoyable on the controversy surrounding his choice when he hosted Saturday Evening Dwell again in October.

“I’m very excited to be doing the Tremendous Bowl, and I do know folks all all over the world who love my music are additionally blissful,” Benito mentioned in Spanish throughout his monologue.

“For those who didn’t perceive now what I simply mentioned, you have got 4 months to be taught!”

However when you haven’t been taking your Spanish classes, concern not! You don’t should be multilingual to take pleasure in a Unhealthy Bunny efficiency!