Upcoming Sundown Amphitheater In Colorado Turns into Ford Amphitheater With Naming Rights Secured

COLORADO SPRINGS (CelebrityAccess)—Ford has acquired the naming rights to the ultra-lux outside music venue coming to Colorado Springs. The extremely anticipated music venue, owned by the reside leisure and hospitality firm previously Notes Reside, Inc. dba Venu Holding Company (Venu), is about for its Grand Opening Weekend from August 9 – 11.

Previously often known as The Sundown, Ford Amphitheater can be operated by Venu and Anschutz Leisure Group (AEG) Presents, a number one live performance promoter and the second-largest leisure firm worldwide. The ten-year naming rights settlement underscores Ford’s long-term dedication to Venu and its affiliation with probably the most luxurious venue ever constructed.

The settlement consists of official venue naming rights, venue signage, and different supreme model activations. Between the prime location on the I-25 freeway and concertgoers visiting the 8,000-capacity venue (together with 92 VIP luxurious hearth pit suites), Ford Amphitheater is about to showcase the powerhouse model to over 100 million mixed natural and non-organic impressions yearly.

“A world-class amphitheater deserves a world-class identify, and no identify is extra iconic than Ford,” mentioned Venu Chairman and CEO JW Roth. “They’re constructed ‘Ford Proud’,’ because the slogan goes, and we’re proud to showcase one of many nice American manufacturers proper on the base of America’s mountain, Pikes Peak.”

At a press convention saying the information, Roth added whereas standing in entrance of the Ford Amphitheater’s view of the Rocky Mountains, “We’re all simply thrilled with this landmark ten-year, multi-million-dollar settlement and sit up for opening the gates to Ford Amphitheater in 66 days.”

“Your native Ford shops are proud to be an integral a part of the group we serve,” mentioned Kevin Shaughnessy, President and CEO of Phil Lengthy Dealerships. “From school athletics to skilled sports activities and all of the actions and associations that matter most, your native Ford shops are honored to be woven into the material that brings us all collectively. We’re excited to help the all-new Ford Amphitheater and sit up for many unforgettable moments underneath the Colorado sky.”

After breaking floor in July 2023, Ford Amphitheater is about for a sold-out grand opening weekend on August 9 – 11. Kicking issues off in fashion can be none apart from three-time GRAMMY winner Ryan Tedder and his GRAMMY-nominated band, OneRepublic, adopted by a summer season lineup that includes nationwide touring acts like Seaside Boys, Lauren Daigle, Dierks Bentley, Pentatonix, John Fogerty, and Robert Plant + Alison Krauss. See the whole lineup HERE.

Ford Amphitheater is the flagship venue of the quickly rising hospitality and leisure firm Venu. The corporate has introduced music and leisure venues in Damaged Arrow, OK; El Paso, TX; and McKinney, TX, alongside its at the moment working areas in Colorado Springs, CO, and Gainesville, GA. Venu strives to establish markets in areas with rising populations with out high-quality music and leisure venues. Venu has introduced plans to go public within the coming months and plans to function venues in a dozen markets by 2028.