Reliance Industries shares in focus after majority stake acquisition in Naturedge Drinks
The transfer marks RCPL’s entry into the wholesome useful drinks class, a phase that has been witnessing fast development on the again of rising client demand for pure and health-oriented options.
By this three way partnership with Naturedge, RCPL goals to broaden its beverage portfolio by providing a spread of natural and pure drinks. RCPL said that the step is a part of its technique to strengthen its place as a complete beverage firm, increasing past conventional classes into useful and wellness-driven segments.
The corporate highlighted that the wholesome useful beverage market in India represents a major alternative, supported by a robust shift in client choice in direction of more healthy existence and pure product decisions.
Naturedge Drinks, based in 2018 by Siddhesh Sharma, a third-generation entrepreneur from the Baidyanath Group, has constructed its id round mixing the rules of Ayurveda with fashionable beverage codecs.
Its flagship model, Shunya, is positioned as a useful packaged beverage infused with herbs and superfoods whereas being free from sugar and energy.The drink contains elements reminiscent of Ashwagandha, Brahmi, Khus, Kokum, and Inexperienced Tea, providing customers wellness advantages related to conventional Indian herbs. RCPL has been steadily constructing its beverage portfolio since its inception in 2022. The corporate has expanded aggressively by way of acquisitions and product launches, together with the takeover of Campa, the introduction of Campa Power, and the addition of Raskik drinks.With the inclusion of Shunya beneath its umbrella, RCPL reaffirmed its intent to supply a complete beverage portfolio to Indian customers.
The corporate famous that this partnership with Naturedge would enable it to develop choices in a number of classes, together with power drinks, nonetheless drinks, power photographs, and herb-infused water, thereby catering to evolving client wants.
The corporate emphasised that its imaginative and prescient is to rework the beverage expertise for Indian customers by making a portfolio that addresses each style and well being, reflecting long-term development alternatives within the phase.
On Monday, Reliance Industries shares closed 0.5% larger at Rs 1,380.95 on the BSE.
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