McDonald’s extends $5 meal deal into December at most US retailers By Reuters
(Reuters) – McDonald’s (NYSE:) prolonged its $5 worth meal provide into December at most of its U.S. areas, the burger chain mentioned on Thursday.
The corporate launched its $5 meal deal late in June and prolonged it into August in a bid to retain budget-conscious prospects shying away from increased quick meals costs.
Decrease demand at fast service eating places has fueled the tempo of promotions, with Burger King-owner Restaurant Manufacturers (NYSE:), Wendy’s (NASDAQ:) and Taco Bell all leaning on worth meals to spark buyer site visitors.
“We’re dedicated to holding our costs as reasonably priced as potential, which is why we’re doubling down with much more methods to avoid wasting,” mentioned Joe Erlinger, president at McDonald’s U.S.
McDonald’s operates in 13,500 areas throughout the US, in line with its newest annual report.
Site visitors has been stronger at McDonald’s eating places within the present quarter thus far, which Jefferies analyst Andy Barish attributed to “extra traction (advertising and marketing) within the $5 meal deal and different promotions”.
McDonald’s has seen weaker efficiency in its previous few quarters. It reported a shock drop in gross sales worldwide within the three months ended June 30, its first decline in 13 quarters.
The corporate additionally introduced its fleet of fall offers on Thursday, together with affords without spending a dime medium fries with any $1 minimal buy each Friday and 10-piece hen McNuggets for $1 between Nov. 4 and Dec. 2.
