‘The Bachelorette’ Loses Main Advertiser Over Taylor Frankie Paul Allegations

Studying Time: 3 minutes

For ABC, the timing couldn’t be worse.

Lower than one week earlier than Taylor Frankie Paul’s debut as The Bachelorette, the fact TV vet — who received her begin on Hulu’s The Secret Lives of Mormon Wives — is on the heart of a rising scandal.

Paul and ex-boyfriend Dakota Mortensen are being investigated for home abuse, and the state of affairs is so critical that Secret Lives producers determined to close down manufacturing.

Taylor Paul attends the 98th Oscars at Dolby Theatre on March 15, 2026 in Hollywood, California. (Picture by Mike Coppola/Getty Photographs)

Now, ABC could be at first of a mass exodus of advertisers. TMZ is now reporting that Cinnabon has ended its promotional partnership with The Bachelorette in response to Taylor’s authorized points.

“Latest developments and allegations surrounding the lead solid member led us to reassess this collaboration because it now not aligns with our model values,” the model stated in a press release.

ABC is reluctant to drag the plug on this season, having already invested tens of thousands and thousands in manufacturing and promotion.

But when advertisers proceed to bail, they could be left with no alternative. And on high of all of this, there’s an opportunity that Taylor might wind up going through legal prices.

And in that occasion, it might be a extremely unhealthy search for ABC to proceed plastering her likeness in all places as they promote her season of The Bachelorette.

Taylor Frankie Paul attends SiriusXM's Radio Andy Presentation: Town Hall with the cast of "The Secret Lives of Mormon Wives" at SiriusXM Studios on May 08, 2025 in Los Angeles, California. — Taylor Frankie Paul attends SiriusXM’s Radio Andy Presentation: City Corridor with the solid of “The Secret Lives of Mormon Wives” at SiriusXM Studios on Might 08, 2025 in Los Angeles, California. (Picture by Rodin Eckenroth/Getty Photographs for SiriusXM)

Authorities have confirmed that the investigation stays open, with allegations reportedly made by each events following incidents that unfolded in late February.

Today, these closest to Paul usually are not hiding their concern.

“We’re all anxious for Taylor’s well-being,” one supply advised Folks, including that they hope she “will get the assistance she wants.”

The identical report claims that Paul has continued to remain in frequent contact with Mortensen — together with late-night calls that typically happen between 10 p.m. and three a.m.

Whereas the character of these conversations is unclear, the state of affairs has raised eyebrows amongst those that know her finest.

This isn’t the primary time Paul’s relationship with Mortensen has drawn critical consideration.

Taylor Frankie Paul attends Hulu's Get Real House at Casa Lago on April 22, 2025 in Los Angeles, California. — Taylor Frankie Paul attends Hulu’s Get Actual Home at Casa Lago on April 22, 2025 in Los Angeles, California. (Picture by Monica Schipper/Getty Photographs)

In 2023, she was arrested following a separate alleged home violence incident involving him.

On the time, she confronted a number of misdemeanor prices, together with assault, after an altercation by which a chair was allegedly thrown and struck her daughter.

She later entered a plea settlement tied to an aggravated assault cost, with different prices dismissed.

Now, with a brand new investigation underway, these previous occasions are as soon as once more a part of the broader dialog surrounding her present state of affairs.

Not surprisingly, the lads who competed for Taylor’s coronary heart this season usually are not thrilled with the state of affairs.

“They’re extraordinarily disenchanted. They felt betrayed after they discovered this out as a result of all of them went into this to genuinely get to know Taylor,” a supply tells Folks.

We could have additional updates on this creating story as new data turns into accessible.