Missed Prime Day? This Ok-beauty cleanser is lower than $10

After years of dancing with Korean magnificence jars, serums and sheet masks (I’ve examined sufficient to fill a small shelf — OK, perhaps an enormous shelf), I can confidently say: this cleanser is the one I hold coming again to.

It’s like that outdated good friend who’s low‑key however all the time provides you life. For my chronically dry pores and skin, that’s nothing in need of a miracle.

Image this: Amazon flips its Huge Deal Days change, and I spy this beloved cleanser sliding underneath $10 (yeah, you learn that proper — lower than ten bucks for a full‑dimension Ok‑magnificence gem). I swoop in prefer it’s a uncommon comet. As a result of for actual, every thing about this feels prefer it ought to value extra.

In my many, many adventures with double‑cleaning, essences, ampoules and extra, I’ve tried cleansers which are too mild (and go away residue) or too harsh (hi there, crisped pores and skin). However The Face Store Rice Water Vivid Foaming Facial Cleanser? It strikes that chic steadiness: creamy foam meets a mushy, brightening rice extract components that nonetheless respects my dry pores and skin barrier. I get up feeling clear with out that publish‑wash tightness or “face desert” sensation (sure, that’s a factor).

One other jaw‑dropper stat: there have been greater than 10,000 purchases previously month (throughout non‑sale occasions, no much less), and practically 25,000 glowing evaluations throughout Amazon. Individuals are not simply sampling it; they’re falling in love and coming again for extra. That type of mass adoration for a humble rice + foam cleanser? That’s not hype. That’s cult standing within the skincare world.

However right here’s what makes this my showstopper cleanser: after I’ve tried all the large names, all of the excessive‑priced cleansers, this one feels probably the most constant. Each time I take advantage of it, I get that very same mushy readability, but with not one of the drama. It doesn’t do fireworks; as an alternative, it does dependable magnificence care.

Over time, in my ritual, it turned my baseline. Even after I stray to check one thing new, I all the time return to this one like a comfortable blanket.

Surrounding the timeframe of a Prime Day sale, when the worth dips underneath $10, it’s primarily a no brainer. I top off. As a result of when one thing proves (over months, over seasons, over experiment after experiment) that it really works and provides you that clear, recent pores and skin you crave with out stripping, it’s deemed a worthy components in my routine.

In case you have dry pores and skin, right here’s my professional tip: use lukewarm water (by no means sizzling), therapeutic massage gently with damp palms, rinse completely, and instantly observe with a hydrating step (toner, serum or a slugging layer). Don’t drag it over skinny pores and skin or eyelids aggressively. And all the time patch take a look at — particularly for those who’re delicate to perfume or rice extract formulation.

So right here’s my ultimate pitch: for those who see The Face Store Rice Water Vivid Foaming Cleanser dip beneath $10, snap it up. Not as a result of it’s stylish, not as a result of it’s new, however as a result of it’s earned its place in my routine after years of testing. It’s a hidden gem made public, the type of staple that sneaks into your coronary heart. I’m totally obsessed (within the least dramatic, day‑after‑day means), and for my dry pores and skin, it’s a keeper.

This text was written by Victoria McDonnell, New York Publish Commerce Journalist & Content material Strategist, who has spent numerous hours researching, testing tons of of merchandise and evaluating the newest make-up, skincare, hair and wonder gadgets and developments to find out what’s really price your hard-earned money. She evaluates formulation, textures, elements and extra, along with consulting medical and business specialists. A few of Victoria’s newest conquests embrace testing the most effective vitamin C serums available on the market, and a rinse-and-repeat evaluate of the most effective shampoos of 2025. Victoria, who obtained a magnificence business necessities certification from the Vogue Institute of Expertise, has been creating procuring guides for the New York Publish since 2021 and beforehand held positions at Insider Opinions and CNN Underscored.